Amaterasu Beauty is an independent Canadian brand born in Vancouver, dedicated to clean and resilient eye makeup. Amaterasu delivers 24-hour, truly smudge-proof formulas that stay on, no matter what your day holds. Crafted in Japan by blending meticulous traditional techniques with modern innovation, every product is formulated without parabens, phthalates, PFAS, and is entirely cruelty-free . Amaterasu respects your skin, your schedule, and your values, streamlining beauty prep so you can focus where it counts. Trust Amaterasu for clean, enduring elegance that simplifies, not complicates.