Maurice Lacroix AIKON Automatic 42mm AI6008-SS001-331-1 Replica Watch

 Agency Escorts / Posted 5 months ago by ailsa ailsa / 68 views

Maurice Lacroix

Road map for 2019

Maurice Lacroix replica watches swiss returned to the right track. The watchmaker put Aikon back to the center stage, bringing greater clarity to his collection (and refining it) and leaving the world of Basel.

Ten years: This is the time when StéphaneWaser and Maurice Lacroix are together. As CEO, he has now started his eleventh year. Ten years also marks the end of the brand’s long-term overhaul. “In 2008, we were repositioning manufacturing to respond to two things. First, the market performed very well and there were signs of continued growth. Second, according to the Swatch Group’s statement, it’s more and more difficult to purchase sports from ETA. Big, which leads us to become independent,” Stéphane Waser explained. “Unfortunately, repositioning did not yield the desired results. Therefore, we decided to conduct a 360° review of our strategy and identify a guiding principle that begins with positioning, product design, distribution and marketing. We move from product strategy to global branding strategy.”

In 2014, the brand made a final adjustment to its repositioning strategy: “We put Aikon back to the center, reducing the number of references and completely changing the entire production and logistics cycle. Today, we are able to receive a new series. Complete customer orders in a few weeks instead of completing them within 12 months as in the past,” Stéphane Waser pointed luxury replica watches

a stable brand
The period of mobility is now over, Maurice Lacroix is ​​on two solid, balanced legs; on the one hand, the mechanical series has a unique brand of DNA (Masterpiece, Aikon, Pontos), on the other hand, the classic series is economical Any brand of affordable luxury goods (Fiaba, Eliros, Les Classiques) is essential. All that is needed now is to address gender balance (currently 70% of men, 30% of women), but we are told to look forward to women’s Aikon in the summer. The new Aikon, which was exhibited in Geneva last January, has begun its transition because it is 39 mm in diameter and can be considered unisex.

At the same time, the brand rediscovered its path, its coherence, its essence, and rekindled some of its original sparks. It is currently difficult to assess the impact of its absence from Baselworld, but the management team is pleased with the success of their Geneva exhibition held in parallel with SIHH, and they hope to establish contact with the International Health Organization for the rest of the year. Road show.

In terms of digital promotions, the brand is very active on social media and intends to grow further. Online sales will follow at the right time, just like most watchmaking companies. At the same time, the three Black Friday actions that were judged after the fact were too broad, and maurice lacroix masterpiece was looking for a new digital marketing channel to distinguish himself. There are even plans to launch new products for the future online.

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